(93) Afin d'analyser les principaux produits qui stimulent les ventes de SMBV et de vérifier si la torréfaction du café est effectivement la principale activité économique de SMBV, la Commission a demandé des informations dûment ventilées concernant les ventes par produit de SMBV. Starbucks a communiqué les montants qu'elle a reçus des magasins pour les grains de café (mentionnés dans le tableau 2) et séparément les montants des autres paiements que les magasins ont exécutés pour d'autres activités telles que la vente de gobelets, qui figurent dans le tableau 2.
Tableau 2
Revenus de SMBV par catégorie de produits vendus
| Description | EX07 | EX08 | EX09 | EX10 | EX11 | EX12 | EX13 | EX14
| REV PASTRY/BAKERY | — | — | [700-800 000] | [1-10 millions] | [1-10 millions] | [20-30 millions] | [20-30 millions] | [20-30 millions]
| REV PREPARED FOOD | — | — | — | — | [1-10 millions] | [10-20 millions] | [10-20 millions] | [20-30 millions]
| REV READY TO DRINK | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [10-20 millions] | [10-20 millions]
| REV PKGD FOOD | [10-20 millions] | [10-20 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [20-30 millions] | [20-30 millions] | [20-30 millions]
| REV PACKAGED COFFEE | [20-30 millions] | [20-30 millions] | [20-30 millions] | [20-30 millions] | [40-50 millions] | [50-60 millions] | [50-60 millions] | [60-70 millions]
| REV SINGLE SERVE PODS-COFFEE | — | — | — | — | — | [1-10 millions] | — | ([1-10 000])
| REV SINGLE SERVE PODS-VERISMO | — | — | — | — | — | [1-10 millions] | [10-20 millions] | [10-20 millions]
| REV SOLUBLE COFFEE | — | — | [200-300 000] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [10-20 millions] | [10-20 millions]
| REV PACKAGED TEA | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions]
| REV SERVEWARE | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [10-20 millions] | [10-20 millions]
| REV BREWING EQUIPMENT | [900 000-1 million] | [1-10 millions] | [700-800 000] | [500-600 000] | [600-700 000] | [700-800 000] | [800-900 000] | [600-700 000]
| REV BREWING EQUIPMENT-VERISMO | — | — | — | — | — | [20-30 000] | [1-10 millions] | [800-900 000]
| REV TANGIBLE MEDIA | ([1-10 000]) | [300-400 000] | [200-300 000] | [80-90 000] | [100-200 000] | [100-200 000] | [1-10 000] | —
| REV GIFTPACKS | [100-200 000] | [100-200 000] | [50-60 000] | [1-10 000] | — | — | — | —
| REV GAMES & TOYS | — | — | [200-300 000] | [300-400 000] | [100-200 000] | [100-200 000] | [100-200 000] | [30-40 000]
| REV MISC MERCHANDISE | — | — | ([100-200]) | [400-500] | [1-10 000] | [30-40 000] | [500-600 000] | [500-600 000]
| REV RAW MATERIALS | — | — | [100-200 000] | [1-10 millions] | [100-200 000] | [200-300 000] | [1-10 000] | [30-40 000]
| REV PAPER PACKAGING | [10-20 millions] | [10-20 millions] | [10-20 millions] | [10-20 millions] | [20-30 millions] | [20-30 millions] | [20-30 millions] | [20-30 millions]
| REV BLENDED BEVG MIX | [40-50 millions] | [40-50 millions] | [50-60 millions] | [50-60 millions] | [40-50 millions] | [50-60 millions] | [50-60 millions] | [60-70 millions]
| REV FRAP COFFEE BASE | — | — | — | — | [20-30 millions] | [30-40 millions] | [20-30 millions] | [20-30 millions]
| REV EXTRACT | — | — | — | — | [1-10 millions] | [10-20 millions] | [10-20 millions] | [10-20 millions]
| REV EQUIPMENT | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [10-20 millions] | [20-30 millions]
| REV SHIPPING | [40-50 000] | [30-40 000] | [70-80 000] | [300-400 000] | [300-400 000] | [200-300 000] | [1-10 millions] | [1-10 millions]
| REV ROYALTIES | — | — | — | — | — | — | — | —
| REV MANAGEMENT SERVICE FEE | [1-10 millions] | [1-10 millions] | [1-10 millions] | [800-900 000] | [900 000-1 million] | [600-700 000] | — | —
| REV OTHER REV | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions] | [1-10 millions]
| SALES DISC | [100-200 000] | [80-90 000] | ([1-10 000]) | ([200-300 000]) | ([500-600 000]) | ([600-700 000]) | ([1-10 millions]) | ([100-200 000])
| TRADE DISCOUNTS-DIRECT TO MARKET | — | — | — | — | — | ([30-40 000]) | ([10-20 000]) | ([1-10 millions])
| DIRECT TO MARKET COUPON DISCOUNTS | — | — | — | — | — | — | — | ([20-30 000])
| DIRECT TO MARKET SLOTTING COSTS | — | — | — | — | — | — | ([20-30 000]) | ([200-300 000])
| UNSALABLE RETURNS AND ALLOWANCE | — | — | — | — | — | — | — | ([20-30 000])
| SALES RETURNS/ALLOWANCES | — | — | — | — | — | ([1-10 000]) | ([10-20 000]) | ([90-100 000])
| Terminé | 0 | (0) | (0) | 0 | (0) | 0 | (0) | (0)
| Recettes par compte | [100-200 millions] | [100-200 millions] | [100-200 millions] | [100-200 millions] | [100-200 millions] | [200-300 millions] | [300-400 millions] | [300-400 millions]